Ogilvy – Rejected Posters

In May of 2018, we were invited to create an internal campaign that heralded Ogilvy’s new brand identity—a new typeface, a new red, and a new logo. "The next chapter of Ogilvy," they called it. The brief instructed us to make brutally honest, outspoken posters that cut through all the usual corporate bullshit and “tell it like it is.” We were really excited about the assignment and had a lot of ideas.

Our first and only presentation to the global CCO ended after five minutes, and we were never invited to another one.